CALTECH helps our clients gather and analyze the strategic market intelligence they need to make smarter decisions. We develop the actionable, strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.   Our analysts utilize both qualitative and quantitative research methodologies to gain insights. Our strategy practice has functional expertise in: • Brand Strategy and Optics • Commercial Due Diligence • Digital Excellence • Go To Market Strategy • Market Assessment and Entry • Marketing and Sales Strategies • Product Innovation • Retail Excellence • Service Innovation

For every project we take on, we work closely with clients to ensure they reveive the exact information they need to make smarter decisions in China. We deliver research that is customized, comprehensive and discreet. How we work: First of all, before we start writing your marketing strategy, it’s important to find out exactly what it aims to do. After all, if you don’t fully understand what it does, you can’t write it effectively! Briefly, here are a few of the comprising sections: • Describes your business, and explains its products or services. • Explains where your products or services are positioned within the overall market. • Describes your customers and your competition. • Explains exactly what tactics you aim to use in your marketing.

MARKET RESEARCH AND STRATEGY